Found some recent press articles talking about the growing trends in craft beer! ECB matches up pretty good with four out of six top beer trends in this article…our mad brewers release an IPL in 2012, we canned WA State’s first lager in a can…http://www.winemag.com/June-2013/2013s-Hottest-Beer-Trends/

Be sure to read the section about American Amber Lagers near end of this…Dottie Seattle Lager is a our NW take on the American Amber Lager!
http://www.free-times.com/restaurants/feature/100213-dont-ignore-lagers

Great history on the use of cans in craft beer, notice the trend of lagers in cans! Craft beer is expanding occasions, and cans are helping get good beer places bottles couldn’t. http://allaboutbeer.com/live-beer/brewing/brewing-features/2013/08/canned-mythology/